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The Course Contents 1. Getting started in the cleaing businessWhat you need to know about the cleaning business. What services should you provide? Researching your local market. Choosing a name and setting up a company. Budgeting for your new business. Buying equipment and materials. Insurances. Dealing with tax and VAT. Professional associations. The importance of customer care. 2. Advertising and marketing your cleaning business - Part 1The importance of marketing. Basic marketing strategy. How to out-market established competitors. Using window cards. Using local press advertising. Advertising in business directories. Using leaflets. Using door to door selling 3. Advertising and marketing your cleaning business - Part 2Using teleselling. Using direct mail. Using press releases and getting publicity. Promoting your cleaning business on the internet. Taking on cleaning contracts. Taking on sub-contract work 4. Selling your cleaning serviceThe secrets of successful selling. How to price and estimate. How to prepare a quotation. Bidding for a contract. Selling and negotiating techniques. Finalising the sale 5. Finding, hiring and managing staffStaffing your cleaning business. Using local advertising. Using Jobcentre Plus. Using employment agencies. How to select the best people. Vetting your staff. Paying your staff. Your responsibilities as an employer. Management and motivational techniques 6. Operating a household cleaning serviceUnderstanding the household customer. Running a simple cleaning agency. Running a full household cleaning service. Carrying out daily cleaning. Carrying out initial cleaning. Carrying out builders cleaning. Household cleaning: FAQ’s 7. Operating a commercial cleaning serviceUnderstanding the commercial customer. Managing a commercial cleaning service. Carrying out office cleaning. Cleaning retail premises. Cleaning other commercial premises. Industrial cleaning. Other commercial cleaning services. Quality management systems 8. Offering a carpet and upholstery cleaning serviceExtent and value of this market. Selling a carpet and upholstery cleaning service. Carpet and upholstery cleaning equipment. Specialist chemicals and their use. Cleaning techniques for carpets. Cleaning techniques for upholstery. More profitable carpet and upholstery services 9. Other profitable cleaning servicesWindow cleaning services. Laundry and ironing services. Wheelie bin cleaning services. Commercial kitchen and oven cleaning services.Vehicle cleaning services. 10. A guide to professional cleaning servicesHard floor cleaning. Carpet and carpet tile cleaning. Stain removal guidance. Ceramic/tile cleaning. Painted surface cleaning. Ceiling cleaning. Metal surface cleaning. Glass cleaning. Furniture cleaning. Bathroom/washroom cleaning. Graffiti removal methods
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