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The Course Contents
1. What is an image consultant?
- Introduction
- The image consulting profession
- What is an image consultant?
- How does an image consultant earn money?
- What kind of person makes a good image consultant?
2. Assessing the client’s needs
- What is the client doing right?
- What is the client doing wrong?
- Assessment checklist
- Height and Weight – Suiting your client’s needs
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3. Wardrobe assessment
- Introduction to conducting a wardrobe assessment
- What to look out for in a wardrobe assessment
- The big dos and don’ts
- Building a basic wardrobe
- How to set up a whole new look
4. Introduction to clothing types and body shapes
- The Upper Body
- The Lower Body
- Accessorising Heads and Feet
- Clothes for Formal and Informal Occasions
- Pear Shaped, Apple Shaped or Shapeless?
- Enhance and Make Use of Their Best Features
5. Colours
- Colour and image
- Practical colour analysis
- Conducting a colour consultation
- Accessories and make-up
6. Hairstyle and make-up
- Introduction to hairstyles and make-up
- Selecting the best hairstyles
- Secrets of selecting the best make-up Creating the overall look
7. Seasons
- Assessing your basic wardrobe
- Creating a seasonal wardrobe
8. Matching wardrobe and personality
- The importance of individuality in image consultation
- A personality and lifestyle checklist
- Considering lifestyle
- Personality types
- Guidelines for combining colour, size, shape and personality
- Matching the wardrobe to budget
9. Confidence building
- Highlighting the client’s promising featuresPosture
- Communication skills
- The art of persuasion
- Helping clients see the errors of their ways
- Weight loss
10. Easing your client into their new image
- Helping the client come to terms with their new image
- Dealing with resistance
- Tips and guidelines for maintaining their new image
11. The new image rules
- Preparing a set of guidelines for your new client
- What to buy and what to avoid
- Giving the client general advice
12. The initial contact with your client
- How to respond to a prospect’s enquiry
- Identify the client’s area of concern
- Listen for the buying signals
- Finishing the call
- An outline for your first meetings with a client
13. How to market your services
- Marketing your image consulting business
- How to look for work
- Printed materials
- Printed advertisements
- Using PR to get business
- Creating a website
- Networking
14. Setting up your business
- Setting up your business on a small budget
- Types of business
- How to write a business plan
- Pricing your services
- Business operations and accounting
15. Expanding your services
- Becoming a personal shopper
- Meeting up on a monthly basis to go shopping
- Keeping your client up to date with latest fashions
- Special events
- Other services an image consultant can offer
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