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The Course Contents

1. Welcome

  • Before you start
  • Getting the most out of your course
  • How to do the assignments
  • Sending assignments by email
    Any problems?
2. Getting started as a virtual assistant

  • What is a VA?
  • What challenges will you face?
  • What skills do you require?
  • What services will you offer?
  • Working from home
  • Setting personal boundaries

3. A virtual assistant's equipment

  • Telephone, answering service and fax machine
  • Setting up your computer for the internet
  • Software
  • Printers, scanners, photocopiers
  • Transcription equipment
  • Stationary - business cards, letterheads, compliment slips, brochures, leaflets
  • Miscellaneous equipment

4. Client care and management

  • Your client list
  • Professional conduct
  • Keeping your clients
  • Organising your clients

5. Networking

  • What is networking?
  • Networking groups
  • Body language
  • Assess your current image

6. Marketing your business

  • Introduction to marketing
  • Market research
  • Who is your target buyer?
  • Identify your competitors
  • Local businesses
  • Word of mouth advertising
  • Promotion, advertising and PR
  • Unique Selling Point - USP
  • Image and presentation

7. Online marketing and website creation

  • Creating a website
  • Promoting your website
  • Affiliate websites
  • Promoting your business with a newsletter

8. Financial and legal considerations

  • Setting your price
  • Different forms of payment
  • Professional advisors
  • Accountant
  • Solicitor
  • Insurance broker
  • Bank manager

9. Expanding your VA business

  • Offering additional services
  • Associates
  • Taking on staff
  • Employee costs
  • Set high standards
  • Training

 

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